Web Hosting Performance Benchmarks for E-commerce Sites
Discover key web hosting performance benchmarks—speed, uptime, scalability, and more—to evaluate and improve your e-commerce site’s success.
Evaluating the performance of a web hosting plan is essential. There are various aspects that you should monitor and analyze after hosting your site on a particular plan. For instance, you should check the speed, bandwidth, data throughput, and page loading time to ensure a better user experience. Evaluating these factors for an e-commerce site is critical; you can think of them as performance benchmarks.
E-commerce websites or online stores heavily depend on web hosting performance. Speed, security, and server response time can make a meaningful difference. In this post, we will uncover web hosting performance benchmarks for e-commerce sites that you should know. Keep walking with us to learn more!
Hosting performance benchmarks for e-commerce:
Keeping an eye on web hosting performance benchmarks will help you evaluate your current performance. You will see how good or bad your current hosting plan is doing. If there is any deviation from the line, you will quickly realize it. In the following list, we have compiled a comprehensive list of performance benchmarks of web hosting for e-commerce websites. Let us dive deep into the list to know these points better!
1. Server response time:
Server response time is probably the best performance benchmark for a hosting plan, especially for e-commerce sites. It is measured as Time to First Byte (TTFB). It shows the duration between a user’s request and the first byte of data received from the server. For online stores and e-commerce websites, a low TTFB is crucial to ensure that product pages load quickly. The ideal range of TTFB for these sites is under 200 ms.
Online users should not be left waiting when browsing for your products. A higher TTFB might happen due to overloaded servers and poor backend code. Hosting providers should use fast server hardware and optimized software stacks to rule out these issues.
2. Uptime guarantee and availability:
Uptime is another crucial performance benchmark for e-commerce websites and online stores. It refers to the time your website/store is accessible to online users without interruptions. An e-commerce site should aim for at least 95 to 99.99% uptime to ensure a better user experience during peak shopping hours. If not achieved, your store might experience issues like downtime, which results in lost sales and poor customer experience.
Reliable web hosts like HostingMENA provide Service Level Agreements (SLA) with guaranteed uptime. You should contact reliable providers to ensure higher website availability, resulting in better sales.
3. Scalability and resource allocation:
F-commerce websites and online stores often experience traffic spikes, especially during seasons like Black Friday or Cyber Monday. A scalable web hosting solution is required to ensure better resource allocation and scalability during these times. The hosting plan will automatically allocate more CPU, RAM, and bandwidth required to handle the traffic surge. It will help you prevent slowdowns and server crashes due to heavy traffic.
Benchmarks in this case include how quickly and seamlessly your hosting environment can scale up or down. Whether it is vertical or horizontal scalability, your server environment should quickly deliver results.
4. Page load speed (full load time):
Page load speed is a direct ranking factor for SEO and significantly impacts your user experience. Ideally, page loading speed should be under 2-3 seconds, as online users will never wait more than this. Your product pages and checkout process should be completed within this time to ensure better sales and an enhanced user experience. Hosting providers should offer SSD-based storage and server-side caching to reduce load times.
Various performance tools like Google PageSpeed Insights or GT metrics can be used to benchmark full page load speed. Once this factor is ensured, you can achieve better performance and offer an enhanced user experience to your online visitors and buyers.
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5. Bandwidth and data throughput:
Bandwidth determines how much data can be transferred between your online store and users over a specific period. Sufficient bandwidth is crucial for e-commerce sites with high-resolution images, video content, and frequent traffic. The hosting plan should not only offer generous or unmetered bandwidth but also high data throughput rates. A higher bandwidth and data throughput will ensure that product pages and content are loaded quickly.
Online users always expect a faster loading time when they visit your online store. Dynamic elements on your store should load without lag or bottlenecks. Bandwidth can be used as a critical performance benchmark in e-commerce web hosting.
Evaluate your e-commerce hosting performance with benchmarks!
Performance benchmarking is probably the best way to evaluate the performance of your e-commerce hosting plan. You can explore various factors like page loading speed, server response time, bandwidth, and data throughput rates during this analysis. Besides this, you should also look for scalability and resource allocation to ensure that your site manages traffic spikes well. It would be best to contact a reliable web hosting company to launch your store on a better hosting plan to achieve better results!
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