South Korea Cosmetics Market Trends, Size and Industry Growth | 2034

South Korea Cosmetics Market Outlook

According to the report by Expert Market Research (EMR), the South Korea cosmetics market reached a value of approximately USD 17.45 billion in 2024. Aided by the increasing consumer demand for high-quality skincare products and the growing popularity of beauty innovations, the South Korea cosmetics market is projected to further grow at a compound annual growth rate (CAGR) of 5.40% between 2025 and 2034, reaching a value of around USD 29.53 billion by 2034.

South Korea is widely regarded as one of the global leaders in the cosmetics industry, particularly in skincare, beauty, and personal care products. The country's unique blend of traditional beauty practices and cutting-edge technological advancements has positioned it as a hub for cosmetics innovation. Additionally, the Korean beauty (K-beauty) trend has gained significant international traction, further bolstering the market's expansion and reinforcing South Korea's influence on the global cosmetics landscape.

South Korea Cosmetics Market Size and Share

The South Korea cosmetics market is one of the largest in the world, primarily driven by an affluent middle class, an increased focus on skincare routines, and strong domestic demand for innovative cosmetic solutions. The market’s expansion is also attributed to the rise of online retail platforms and the country’s deep-rooted culture of beauty and skincare regimens. South Korean consumers are known for their skincare-conscious behavior, which significantly contributes to the market's growth.

Skincare products, including moisturizers, cleansers, and anti-aging creams, dominate the South Korean cosmetics market, making up a substantial share of total sales. Additionally, the demand for makeup products, haircare, and fragrances continues to see steady growth, driven by both local demand and international popularity, as K-beauty trends extend beyond South Korea’s borders.

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South Korea Cosmetics Market Trends

Several key trends are shaping the South Korea cosmetics market. One of the most significant trends is the growing preference for natural and organic ingredients in cosmetic products. As consumers become more conscious of the environmental impact and health implications of chemical-based products, there is a notable shift towards clean beauty. Brands are increasingly incorporating plant-based and cruelty-free ingredients into their formulations to align with consumers’ demands for transparency and sustainability.

Additionally, technology and innovation continue to play a pivotal role in the market's evolution. With the rise of artificial intelligence (AI) and augmented reality (AR), South Korean cosmetics brands are offering personalized skincare solutions. AI-based tools that analyze skin conditions and recommend tailored products are gaining popularity, particularly in online retail channels. Moreover, the use of AR technology in beauty apps that allow consumers to try on makeup virtually is enhancing the shopping experience and creating new opportunities for brands to engage with their audience.

The trend of multi-step skincare routines, which originated in South Korea, remains a prominent feature of the market. The 10-step skincare regimen, which includes cleansing, toning, and moisturizing, continues to be embraced by South Korean consumers. This trend has significantly influenced global beauty standards, with consumers worldwide adopting similar skincare routines.

Another notable trend is the increasing popularity of men’s grooming products. South Korea has seen a steady rise in male consumers seeking skincare, haircare, and cosmetics products. This shift is driven by changing attitudes towards masculinity and grooming, with an increasing number of men prioritizing skincare and self-care.

Drivers of Growth

Several factors are driving the growth of the South Korea cosmetics market. One of the primary drivers is the growing demand for skincare products. South Korean consumers are increasingly seeking solutions to address specific skin concerns, such as aging, acne, and pigmentation. This demand has led to an explosion of product innovations, including serums, essences, and sheet masks that cater to various skin types and concerns.

Another key driver is the global appeal of K-beauty. South Korean beauty products have garnered immense popularity worldwide, thanks to their high-quality formulations, cutting-edge technology, and unique ingredients. International consumers are increasingly looking to South Korea for skincare and beauty solutions, contributing to the market's growth both domestically and abroad.

The rise of e-commerce is also propelling market growth. With online platforms providing convenience and accessibility, South Korean consumers are increasingly purchasing beauty products online. This shift has prompted brands to enhance their digital presence and invest in omnichannel retail strategies, allowing them to reach a broader consumer base.

Moreover, the increasing disposable income of South Korean consumers is fueling demand for premium and luxury cosmetic products. As the middle class continues to expand and urbanization increases, more consumers are willing to spend on high-end beauty and skincare products.

South Korea Cosmetics Market Segmentation

The market can be divided based on category, price category, gender, and distribution channel.

Market Breakup by Category

• Skin Care
  • Face Care Products
  • Body Care Products
  • Lip Care Products
• Hair Care
  • Shampoo
  • Conditioner
  • Others
• Bath and Shower
  • Soaps
  • Shower Gels
  • Others
• Makeup and Colour Cosmetics
• Deodorants and Fragrances
• Others

Market Breakup by Price Category

• Mass
• Premium

Market Breakup by Gender

• Male
• Female
• Unisex

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets
• Speciality Stores
• Pharmacies/Drug Stores
• Online
• Others

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the South Korea cosmetics market. Some of the major players explored in the report by Expert Market Research are as follows:

• Procter Gamble Company
• LG Household and Health Co., Ltd.
• ABLE CC, Inc.
• Korendy Cosmetics Inc.
• Amorepacific Corporation
• Others

Technology and Advancements

Technology continues to drive innovation in the South Korea cosmetics market. The use of artificial intelligence (AI) and machine learning in skincare analysis is helping brands deliver more personalized solutions to consumers. AI-powered apps and devices that scan skin conditions and recommend customized products are transforming the way consumers approach their skincare routines.

Moreover, advancements in product formulations are also playing a crucial role. South Korean cosmetics companies are investing heavily in research and development to create products with advanced anti-aging properties, enhanced moisturization, and protection against environmental stressors. The use of probiotics, peptides, and other cutting-edge ingredients in cosmetics has gained significant traction, particularly in anti-aging products.

The rise of clean and sustainable beauty is another advancement in the market. Brands are increasingly formulating products with natural and eco-friendly ingredients, and there is a growing emphasis on cruelty-free practices. This trend is shaping the future of the industry, as consumers increasingly prioritize ethical and sustainable consumption.

Industry Analysis: Challenges and Opportunities

The South Korea cosmetics market faces a few challenges, including intense competition among local and international brands. While domestic brands have a stronghold in the market, foreign companies are becoming more competitive with localized offerings and tailored marketing strategies. This heightened competition drives innovation but also requires constant adaptation to meet changing consumer preferences.

Additionally, the regulatory landscape in South Korea can be complex for new entrants, particularly with regard to the approval and certification of ingredients. This regulatory complexity can pose challenges for companies seeking to introduce new products in the market.

On the other hand, there are numerous opportunities in the South Korean cosmetics market. The increasing demand for anti-aging and skincare products presents significant growth potential for companies offering innovative solutions. Furthermore, the growing interest in men’s grooming products offers an untapped market segment that brands can capitalize on.

The continued global expansion of K-beauty presents significant export opportunities for South Korean cosmetics brands. As international demand for K-beauty grows, local brands have the chance to strengthen their presence in overseas markets, expanding their consumer base and revenue streams.

South Korea Cosmetics Market Forecast

The South Korea cosmetics market is expected to continue its robust growth trajectory over the next decade. With the growing demand for skincare, the popularity of K-beauty, and technological advancements, the market is set to reach a value of approximately USD 29.53 billion by 2034, growing at a CAGR of 5.40% during the forecast period from 2025 to 2034.

As consumers increasingly seek personalized, sustainable, and innovative beauty solutions, the market will likely see further shifts towards digitalization, clean beauty, and premium skincare products. The ongoing rise of e-commerce and the global expansion of K-beauty will continue to drive both domestic and international growth in the South Korean cosmetics market.