Make WooCommerce Registration Redirects Not Suck Anymore

Make WooCommerce registration redirects smarter with login redirection that actually works.

Ecommerce Apr 17, 2025 40 Add to Reading List

Make WooCommerce Registration Redirects Not Suck Anymore

Okay, let’s just call it what it is. The default WooCommerce thing where users register and then get dropped on that “My Account” page? Yeah, it’s kinda lame. It’s like inviting someone to your party and then making them stand in the hallway. We can do better than that, right?

So here's the thing: when people register, they usually have a reason. They’re trying to shop, access something exclusive, maybe start a checkout, or just get in and out. But that generic landing page? It’s a dead end. And here’s where the woocommerce redirect after login setup can change everything.

Redirecting your users after they register and login isn’t just some nerdy backend move. It’s like... a shortcut for your customers. And we all love shortcuts. Especially the ones that work.

Why Redirection After Registration Even Matters

Okay so, imagine this. Someone finds your store, loves your products, wants to check out, but they gotta register first. No biggie. But right after they do? Boom. They’re on a “My Account” page. No products. No cart. Nothing fun.

You just gave them homework. And most folks? They’ll bounce.

If you're trying to get real conversions and not just traffic, setting up a redirect after login WooCommerce (yeah, even for new users) is kinda a must.

You’re not just guiding users—you’re keeping them from bailing. Like:

Signed up during checkout? Send them back to the checkout.
Registered from a product page? Return them to that same product.
Signed up just to view member content? Don’t make ‘em dig around for it.

Redirecting makes the whole site feel less awkward.

Let’s Break It Down: Registration vs Login

Real quick—let’s not get these twisted.

Login Redirect is for people who already have an account and just wanna sign in.
Registration Redirect is for brand-new users who just made one.

Both should be smart. Both should lead somewhere useful.

And guess what? They’re both handled kinda similarly in WooCommerce. So you might as well get both right while you're in there.

Alright, Here’s How You Actually Do It

There’s two main routes: plugin or custom code. We’ll go through both.

You don’t have to be a code genius for either one. You just need to know what you’re trying to do and where you want users to land.

Option 1: Do It With a Plugin (The Chill Route)

Let’s be honest, sometimes we just want something that works outta the box. These plugins got your back.

1. LoginWP (formerly Peter’s Login Redirect)

This one’s great because it handles both login and registration redirects. You can set up:

Redirects for users based on role
Specific redirects after registration
Even redirect based on username (if you're super picky)

Want all new users to go to /welcome after they register? You can set that in like 20 seconds.

2. User Registration Plugin (by WP Everest)

More focused on custom forms, but you can also do registration redirection easily. Especially useful if you don’t wanna stick with WooCommerce’s default form setup.

3. WooCommerce Redirect After Login / Registration Plugin

Tailor-made for this exact job. Just pick where users go after login or signup.

Pro tip: always test the plugin setup before going live. Like log in as a fake user and double-check where it takes you.

Option 2: Use Custom Code (If You’re That Kind of Person)

Okay, now for the DIY people who’d rather drop a code snippet in their theme files. Let’s go.

Redirect After Registration

Throw this into your theme’s functions.php file or use a code snippet manager:

Boom. Done. Anyone who registers now gets taken straight to the welcome page (or wherever you decide).

Redirect After Login (Just in Case You Haven’t Set That Yet)

Might as well get both covered while you’re here. Here's login redirection based on roles:

Change up the URLs to whatever makes sense for your store setup.

If your site has custom user roles from third-party plugins (like multi-vendor ones), you can just add them into the same flow.

What Pages Should You Redirect To?

Okay so like... where do you even send people? Here’s a quick guide depending on the vibe of your store.

Role / Action	Redirect To
New Customers	Welcome page or product catalog
Registered during checkout	Back to checkout
Subscribers	Members-only content or dashboard
Vendors (if any)	Vendor dashboard or product area
Admins	Admin panel, duh

Try not to overthink it. Just ask: what’s the thing they probably want to do next? That’s your redirect URL.

Quick Note on Security

Don’t redirect to sketchy or user-provided URLs. That can go sideways fast. Always hard-code the safe destination URLs, or use conditions to control them.

If you’re using dynamic redirects (like sending them back to their previous page), make sure to validate where they’re going. You don’t want someone sneaking in a redirect to a phishing site or something weird.

Wanna Redirect Based on Where They Signed Up From?

Now this is next-level but pretty useful. Say someone clicked "register" from a product page—they probably wanna go back there after signing up.

Here’s how you can capture the referrer and use that:

php

function store_referrer_url() {
    if ( ! is_user_logged_in() && ! isset($_SESSION['my_referrer']) ) {
        $_SESSION['my_referrer'] = $_SERVER['HTTP_REFERER'];
    }
}
add_action('init', 'store_referrer_url');

function redirect_after_registration_from_referrer($redirect) {
    if ( isset($_SESSION['my_referrer']) ) {
        $redirect = $_SESSION['my_referrer'];
        unset($_SESSION['my_referrer']);
    }
    return $redirect;
}
add_filter('woocommerce_registration_redirect', 'redirect_after_registration_from_referrer');

It’s using sessions, so make sure they’re enabled on your server.

Mistakes to Avoid

Let’s not get carried away and mess things up. Here’s what to skip:

❌ Redirecting everyone to the same page—kinda defeats the point
❌ Using weird, generic URLs that confuse users
❌ Not testing redirects—do fake registrations and logins to check
❌ Forgetting about mobile—make sure your redirect pages are mobile-ready

Wrap Up

So yeah. Default WooCommerce registrations? They’re basic. You can totally do better. Setting up a woocommerce redirect after login and registration doesn’t just help people move faster on your site, it makes the whole thing feel more thought out.

With a little plugin magic or just a few lines of code, you can make it way smoother (not saying that word though).

Get your users where they wanna go, right after they sign up. Whether it’s checkout, shop, dashboard, or something custom, don’t leave 'em hanging.

And hey—if you ever get stuck or not sure which page makes sense for redirection? Think like your user. Where you would wanna land is probably the best answer.

Try it out, test it, and make your store less awkward for literally everyone logging in or registering. Deal? Cool.