HP launches cloud-based print subscription plan for hybrid work environments

Image: GettyImages/da-kuk

HP's newest managed people work is designed for the caller hybrid workforce that is successful the office, astatine location and everyplace successful between. Paul Birkett, planetary caput of commercialized services and solutions, said HP's caller Managed Print Flex work is meant to acceptable the caller distant enactment world and enactment radical moving from home.

"This cloud-first subscription program simplifies people services for SMB, mid-market and endeavor customers," helium said. 

The basal subscription includes these services:

• Auto replenishment of ink
• HP Roam truthful workers tin people from anyplace
• Break hole services and adjacent concern time on-site enactment
• No favoritism betwixt colour and achromatic and achromatic prints
• Endpoint information

Customers tin negociate printing services and costs online from a azygous interface, helium said, and the program outgo adapts each period to bespeak existent usage.

This people work is presently disposable successful the U.S., U.K. and Germany. HP plans to marque it wide disposable successful Q2 2022.

Improvements to information insights level for resellers

The institution besides announced caller features successful its Amplify Data Insights platform. HP launched the work for transmission partners successful December 2020.  

Resellers and transmission partners tin usage the Amplify Data level to recognize lawsuit buying habits and program caller campaigns, according to Luciana Broggi, caput of Global Routes to Market astatine HP. She besides said astatine a property lawsuit earlier this week that 98% of partners person opted successful to stock information via the platform. 

SEE: Top unreality providers successful 2020: AWS, Microsoft Azure, and Google Cloud, hybrid, SaaS players (TechRepublic download)

Broggi said she expects partners to usage investigation from the level to pass RFPs and income pitches.

Mary Beth Walker, caput of planetary transmission strategy astatine HP, said that determination are much than a cardinal information points successful the database that are updated weekly. 

"The level gives america ways to monetize information successful ways that we haven't been capable to successful the past," she said.  

The level combines protected spouse information with HP's income data, lawsuit accusation and marketplace research. 

Walker said Amplify Data Insights provides 3 types of insights: descriptive, predictive and proscriptive. Descriptive insights to benchmark show and thrust lawsuit conception strategies include:

• HP and spouse information connected show comparative to a peculiar market, specified arsenic income growth, merchandise show and inventory levels
• Revenue and portion income by manufacture and institution size
• Rankings by manufacture and institution size
• Inventory levels by HP merchandise group, class and merchandise enactment
• Sales premix by lawsuit manufacture
• Compensation and rebate past

Predictive Insights to expect lawsuit involvement and acquisition decisions include:

• Customer acquisition propensity estimations based connected HP algorithms based connected lawsuit refresh rhythm data, warranty expiration heatmaps and merchandise lifecycle intelligence
• Product warranty and renewal heatmaps
• Customer buying intent predictions and lawsuit engagement taxable insights
• Engagement improvement by lawsuit
• Customer engagement propensity and intent

Prescriptive insights to up-sell, cross-sell and optimize selling campaigns include:

• Recommendations connected circumstantial income and selling actions for idiosyncratic institution and lawsuit groups to upgrade and cross-sell hardware and services
• Customer installed basal recommendations
• Product recommendations for fast-track and long-tail campaigns

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