How to Use GMB Everywhere?

Technology Apr 15, 2025 21 Add to Reading List

When it comes to local SEO, having the right tools at your disposal is essential to staying ahead of the competition. While browser extensions often get a bad reputation for being lightweight, GMB Everywhere is an exception, offering a suite of powerful features that can dramatically improve how you manage and optimize your Google Business Profile (formerly Google My Business, or GMB).

Whether you’re a small business owner running your own profile or an SEO expert working with multiple client listings, GMB Everywhere can save you time and provide valuable insights to boost your local SEO efforts. In this guide, we’ll explore the extension’s core features, explain how to use them effectively, and show you how this tool can help improve your local rankings.

What Is GMB Everywhere?

GMB Everywhere is a Google Chrome extension that simplifies the process of auditing and analyzing Google Business Profiles. It’s designed to help businesses quickly gather essential information and insights about their own profile, as well as their competitors’. Whether you’re a business owner looking to optimize your profile or an SEO professional working on multiple listings, GMB Everywhere provides quick access to key data that can improve your local SEO strategy.

Once installed, the extension allows you to extract critical business profile information directly from Google Maps. From auditing your profile to analyzing competitors, it offers a faster and more efficient way to gather insights and take action.

Key Features of GMB Everywhere

GMB Everywhere is loaded with features designed to streamline the process of managing and optimizing your Google Business Profile. Let’s dive into its main features and how they can benefit your business:

1. Find Your Competitors’ Categories

Selecting the right categories for your Google Business Profile is crucial for boosting visibility in local search results. GMB Everywhere helps you identify which categories your competitors are using by providing a quick overview of both primary and secondary categories for any business listed on Google Maps.

By analyzing the categories of top-ranking competitors, you can adjust your own profile to include the most effective categories for your business. This is especially helpful in identifying opportunities to refine your local SEO strategy.

2. Run Quick Audits of Business Profiles

GMB Everywhere allows you to conduct an instant audit of any Google Business Profile. With just a few clicks, you can gather key information such as:

Website and contact details
Reviews and ratings
Knowledge panel data

Instead of spending hours manually compiling this information, GMB Everywhere pulls it all together for you in a matter of seconds. The tool also generates helpful links to external resources, such as website audits and page speed tests, allowing you to dive deeper into your analysis and save even more time.

This feature is particularly useful for agencies or digital marketers who need to conduct regular audits for multiple clients, as it speeds up the entire process.

3. Review Analysis and Reputation Monitoring

Online reviews are a critical part of local SEO, as they can influence both your rankings and your reputation. GMB Everywhere provides detailed insights into the reviews for any Google Business Profile, allowing you to monitor your reputation and assess how competitors are performing.

With GMB Everywhere, you can easily view:

Total number of reviews
Average Google rating
Number of reviews with photos
Reviews from local guides
Review trends over time

This data helps you evaluate the effectiveness of your review management strategy and identify areas for improvement. For agencies, it’s also an excellent way to showcase the impact of reputation management services to clients by providing visual reports on review progress.

4. Analyze Competitors’ Google Posts

Google Posts are an essential feature of your Google Business Profile, and posting regularly can boost your local rankings. GMB Everywhere allows you to analyze your competitors’ posting strategies, giving you insight into how they use Google Posts to engage customers.

You can discover:

How often competitors post
The average length of their posts
The type of content they share (images, videos, offers)

This information is invaluable for improving your own posting strategy. For example, if you notice that competitors with high rankings are posting more frequently or using more visuals, you can adapt your own strategy to match their successful approach.

5. Location-Specific Ranking Insights with Teleport

One standout feature of GMB Everywhere is Teleport, which allows you to see how businesses rank in different locations. This is particularly useful if your business operates in multiple areas or if you want to compare your performance in specific neighborhoods.

Using Teleport, you can:

Analyze how businesses rank in different regions
Compare your rankings to those of competitors in various areas

This feature helps you optimize your Google Business Profile for multiple locations, ensuring that your local SEO efforts are tailored to each market you serve.

6. Efficient and Fast Auditing

The main advantage of GMB Everywhere is its efficiency. What would normally take hours to gather manually can be done in just a few clicks. With the extension, you can quickly pull up detailed reports on business profiles, saving time and allowing you to act faster on the insights you uncover.

The tool’s easy-to-use interface ensures that you can get the information you need without wasting time. This makes GMB Everywhere a perfect tool for SEO professionals, agencies, and small business owners alike.

Pricing and Subscription Options

GMB Everywhere offers both a free version and a paid version with additional features. Here’s a breakdown:

Free Version: You can perform up to five audits per month. This version is a great option if you only need to conduct occasional audits or if you're just getting started with local SEO.
Paid Version: The paid version removes the audit limit, making it ideal for businesses or SEO professionals who need to run audits more frequently. The pricing is:
- $20 per month
- $120 per year (offering a 50% discount)

The paid version gives you unlimited access to audits and additional features, making it an excellent investment for those who need comprehensive local SEO tools.

One limitation of the current version is that white-labeling (removing the tool’s branding from reports) isn’t available yet. However, this doesn’t detract from the tool’s overall value, especially if you’re primarily focused on the insights it provides.

Who Should Use GMB Everywhere?

While GMB Everywhere is beneficial for any business looking to improve its local SEO, it is particularly valuable for:

SEO Agencies and Professionals: If you manage multiple Google Business Profiles, GMB Everywhere helps you save time by providing fast audits and competitor analysis. It’s a must-have tool for optimizing client profiles and gaining insights on local SEO trends.
Small Business Owners: For businesses managing their own profiles, GMB Everywhere simplifies the process of auditing and optimizing Google Business Profiles. The insights provided are actionable and easy to understand, even for those with little SEO experience.
Local SEO Experts: If you specialize in local SEO, GMB Everywhere is an essential tool for auditing profiles, analyzing competitors, and tracking performance across different locations. It helps you stay ahead of the competition and continually refine your strategies.

Final Thoughts

In today’s competitive local SEO environment, GMB Everywhere is an invaluable tool for anyone looking to improve their Google Business Profile. Whether you’re conducting audits, analyzing competitors, or tracking your reputation, this Chrome extension provides all the essential features you need to optimize your profile and increase visibility in local search results.

With its user-friendly interface, speed, and powerful insights, GMB Everywhere is a must-have tool for agencies, SEO professionals, and small business owners alike. If you’re serious about local SEO and want to maximize your Google Business Profile’s performance, give GMB Everywhere a try today. It could be the game-changer your business needs!