Introduction
An event press release example is a great way to communicate your story to the media. It can be used at any time, but it's especially useful when you have an important announcement or event coming up. The following section will walk through how an event press release should look like so that you can come up with something that meets all of your needs!
Event Press Release Template
Event Press Release Template
Event marketing and public relations are all about creating buzz around your company, so you need a news release example that will help you do just that. That’s why we created this event press release template for you! It includes everything from the basics (like introduction and body) to more advanced topics like graphics and links.
We hope our event press release is helpful in getting your message across on social media, in print, or even offline if necessary. If there’s anything else we can do for you down the road, please let us know!
For Immediate Release
An event media release example is a written document that provides information about an event, its sponsors and attendees. It can be used to promote the event by sharing information with potential attendees or generating publicity for the sponsor.
A press release is not just any old article; it needs to be written in a clear, concise manner that helps people understand what's being said. The following tips will help you write effective event press releases:
Write in present tense - Events happen every day so use this tense when describing your event so readers will get a sense of how quickly things have happened on-site at the time they read it (e.g., "We are pleased to announce our new partnership with…").
Use active voice - This means using verbs rather than nouns whenever possible as this makes your writing more accessible and easier to follow (e.g., "The conference took place at…" rather than "The conference took place").
Contact Information - Highlight the contact information by making it larger or bold. If there is more than one person the media can contact, include all of the information.
To ensure that your contact information is easy to find and understand, use a bold font size and make sure it's in the body of the sample press release template. If there are multiple people who should be contacted, include all of them.
Headline - The headline should grab the reader's attention and point out the major newsworthy aspect of the event. It should be no more than a few words.
The headline should be no more than a few words and should not contain any grammatical errors.
The headline should be written in the present tense, which means it will read like this: “You will love our event!”
It should also be written in the active voice rather than passive voice, where something happens to someone else (e.g., “We are excited about our new event”). In this example, “we” is used as opposed to “they/it/he/she (etc.)"
Dateline - The dateline consists of the month, day and year of the most recent occurrence or update to this press release (most often this will be today's date).
Dateline - The dateline consists of the month, day and year of the most recent occurrence or update to this press release (most often this will be today's date).
Example:
Dateline: December 19th, 2017
In addition to including a headline that contains your event details, it is also important to include a dateline so readers know what they are reading about. Your event marketing team may have scheduled an event for tomorrow evening at 6:30 PM but you could create this press release on Sunday morning before you head out with friends for dinner.
Introductory line - Sometimes referred to as a lead, this first sentence concisely summarizes the reason for this press release (what, why, when, where and/or how). For example: "The Purple Widgets Association announced on Monday a new effort to raise awareness about widgets among teenagers."
The introductory line is often referred to as a lead, and it's the first sentence that we'll discuss in this section. It should be short, clear, interesting and relevant to your audience.
It's important that you use the right words here because they will be used by everyone who reads your press release—including journalists! So make sure they're accurate and helpful for readers who might not know what you're talking about yet.
Body paragraph(s) - Include all relevant details in one or more paragraphs. Make sure to focus on providing useful information that can be acted upon, rather than just self-serving statements or promotional material. If your press release is announcing exciting news, be sure to include quotes from important people to help add credibility and personalize your message.
The body paragraph(s) – Include all relevant details in one or more paragraphs. Make sure to focus on providing useful information that can be acted upon, rather than just self-serving statements or promotional material. If your press release is announcing exciting news, be sure to include quotes from important people to help add credibility and personalize your message.
Conclusion
The next time you're preparing an event to be covered by the media, it's important that you consider all of these elements. Having a press release that accurately conveys what’s going on at your event will help ensure success.
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