7 Ways to Turn Your Press Release into a Game-changing Marketing Tool

1 year ago 367


The first thing that many people do when they write a press release format is send it out to the media. But you can't just send out a press release -- you need to make sure that it has all the right information, in just the right format. You need to think about how to write your story, choose the right tone for your message and design an effective layout for readers' eyes.

Link Your Press Release to Your Marketing Strategy

Linking your press release to your marketing strategy is a powerful way to turn it into a game-changing marketing tool. The key message of any press release template should be that you are providing information about your business or product, and then link this information directly to your marketing strategy. Give an overview of what you'll do in the future, including:

  • How much money (or other resources) it will cost if they continue doing business with you in this way;

  • What benefits they'll receive from doing so; and

  • Any challenges or obstacles that might arise during implementation of these changes.

Create a Storyline That Piques Interest

A good press release sample is one that piques interest and stimulates conversation. You want to find a hook that will get people talking, but also make sure it's relevant to your audience.

For example: "We've been able to reduce the time and effort required by our customers by automating their processes with artificial intelligence." If you're marketing software solutions for home builders, this would be a great hook because most people have heard of robots and AI in general (and especially if they've read about them).

But what about when you're marketing something else? Here's another example: "Our new technology allows us to process orders faster than ever before!" Again, this could work well for retailers as long as they have something exciting or unique about their product line (like being able to process orders faster).

Keep the Formalities -- and the Firm Facts -- Intact

If you want your press release to be noticed, keep the formality and factuality intact.

Get it in the Hands of the Right People

You can turn your press release into a game-changing marketing tool by getting it in the hands of the right people.

  • Who should be targeted?

The first step is to identify who you want to reach with your news release example. It's important that they're interested in what you have to say and will be interested enough in reading about it that they'll give a second glance if they see it online or on a social media platform like Facebook, Twitter or LinkedIn (and maybe even write about it themselves!). If this sounds like too much work for one person then consider partnering with other companies who share similar interests as well as those who may not yet know of them but would love something new from them!

Focus on Effective Distribution

  • Social media: Your press release should be distributed through social media, particularly if you want to use Facebook as the platform for distribution. You can also consider using Pinterest and Instagram because these sites have large followings that would likely be interested in your story.

  • Blogs: If you have a blog, consider sending out a link to your media release example on it as well. This will allow people who don't follow you on other channels to see what's going on with the community and decide whether or not they want more information from where they got their initial exposure.

  • Emailing lists: The same goes for emailing lists—you should use them whenever possible! If there are people who follow certain topics or industries closely enough (like journalists), then sending out an email blast could help get coverage without spending any money at all!

Measure Results and Adjust Accordingly

While we're on the topic of analytics, it's important to measure results and adjust accordingly. Don't be afraid to experiment with different tactics until you find something that works for you. If you're trying something new for the first time, don't be afraid to fail; if your initial efforts don't produce results, then try again with a different approach or tweak the one that worked earlier in production.

In addition to measuring success or failure through analytics, use these metrics as a guidepost when determining whether or not an idea is worth pursuing further:

Don't Sit on Success

One of the most common mistakes people make when writing press releases is sitting on their laurels. They feel like they've already won, so they don't want to try anything new or different.

If you're feeling this way, it's important that you remember that success doesn't always mean something has worked out perfectly in every way possible—sometimes it means just getting started! You might not know what kind of changes need to be made until after trying something new and seeing if it works better than what was working before (and sometimes even then).

If there were two kinds of marketing strategies for turning your press release into a game-changing tool: one where everything goes perfectly according to plan and one where everything goes wrong but somehow still manages somehow work out anyway...which would YOU choose?

There's more to press releases than just writing and publishing them.

The most important thing to remember is that your press release should be part of a larger plan. You need to think about how you will use it and what you want the public to know about your business. This can be challenging if you don't have experience in marketing, but there are lots of resources out there that can help guide you along the way.

When writing your sample press release template, think about how it will get attention for your company or brand. If someone sees an article about your product on social media and wants more details about it, then send them an email with information about when they can buy from their local retailer or website (if applicable). No matter what type of business or product we're talking about here—it's all good!


We hope you’ve enjoyed our tips. They are a great way to get your sample press release template noticed and make it stand out from the rest, but they don’t have to be the only way. If you want to go even further than just publishing in-house, consider posting your press release on social media platforms like LinkedIn or Twitter. This will help increase exposure for both yourself and your company as well!

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